Based in Northern Ireland

Our Services

Everything you need to grow your organic visibility, convert more visitors and measure what is actually working. SEO, local search, AI visibility, analytics and more.

splinterseo.com/services
SplinterSEO: Services
SEO splinterseo.com/seo/
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Local SEO splinterseo.com/seo/northern-ireland/local-seo/
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Technical SEO splinterseo.com/seo/technical-seo/
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SEO Audits splinterseo.com/seo/seo-audits/
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AI Search Optimisation splinterseo.com/seo/ai-search/
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Google Analytics (GA4) splinterseo.com/google-analytics/
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Conversion Rate Optimisation splinterseo.com/conversion-rate-optimisation/
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Schema Markup splinterseo.com/schema-markup/
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SEO

Search Engine Optimisation

Our core SEO service covers everything needed to grow your organic visibility, covering technical foundations, keyword strategy, content and link building. Whether you are starting from scratch or looking to improve on existing rankings, we build strategies tailored to your business and your market.

We work with businesses across Northern Ireland and the UK, combining local knowledge with technical depth to deliver measurable results.

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Higher rankings in GoogleAppear on page one for the searches your customers are actually making.
More organic trafficConsistent, compounding traffic from people actively searching for what you offer.
Long-term resultsSEO builds equity over time. Rankings earned today continue driving traffic without ongoing cost per click.
SEO Northern Ireland

SEO built for the NI market

We are based in Northern Ireland and work with businesses across Belfast, Derry, Lisburn, Newry and the wider NI market. Our knowledge of the local competitive landscape shapes every strategy we build.

From targeting the right local keywords to understanding which competitors you are actually up against, our NI-specific SEO service delivers results that a generic UK-wide agency cannot match.

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Local market knowledgeStrategy built around NI-specific search behaviour and competitors, not a London template.
Direct accessYou work with the same person throughout. No account managers or offshore teams.
Measurable resultsClear monthly reporting on rankings, traffic and leads from organic search.
Local SEO

Get found in the local pack

Local SEO puts your business in front of customers searching for services in your area. When someone searches for a plumber, solicitor or restaurant in Belfast, the three businesses in the map pack get the vast majority of clicks.

We optimise your Google Business Profile, build local citations, develop a review strategy and create location-specific pages so your business appears prominently wherever your customers are searching.

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Google Business Profile optimisationThe most important local SEO asset, fully optimised and actively managed.
Citation buildingConsistent NAP listings across the directories that matter for NI businesses.
Location pagesDedicated pages for each area you serve, built to rank for local searches across NI.
SEO Audits

Find out exactly what is holding your site back

A thorough, human-reviewed SEO audit covers your technical setup, on-page optimisation, content gaps, backlink profile and indexing health. Every finding is explained in plain English with clear, prioritised recommendations.

Whether you want to understand your current position before investing in ongoing SEO, or you need to diagnose a drop in rankings, an audit gives you a clear picture and a concrete action plan.

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Technical, content and backlink reviewA complete picture of your site's SEO health across all three core areas.
Prioritised action planFindings ranked by impact so you know exactly what to fix first for the fastest results.
Plain English reportingNo jargon. Every issue explained clearly so you understand what it means and what to do about it.
Technical SEO

Fix the foundations Google depends on

Technical SEO is the infrastructure your entire search performance sits on. Crawlability issues, slow page speed, duplicate content, indexing errors and poor site structure all quietly suppress your rankings regardless of how good your content is.

We audit and fix every technical element, from Core Web Vitals and schema markup to redirect chains and crawl budget waste, so Google can find, understand and rank your pages properly.

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Crawl and index auditEvery important page crawlable, indexed and visible to Google with no wasted crawl budget.
Core Web VitalsLCP, INP and CLS measured at field level and fixed so your pages pass Google's speed thresholds.
Schema and structured dataCorrect implementation of the schema types that improve rich results and AI search visibility.
Google Analytics

Data that tells you what to do next

Most businesses have GA4 installed but few have it set up correctly. Missing conversions, misattributed traffic, duplicate event firing and no meaningful reports mean decisions get made on data that does not reflect reality.

We set up, audit and configure GA4 so every conversion is tracked, every channel is attributed correctly and you have clear reports built around your actual business questions.

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Conversion trackingEvery meaningful action tracked and attributed to the right channel, covering forms, calls, purchases and more.
Custom reportingClear reports built around the questions that matter to your business, not GA4's confusing default views.
Consent Mode v2UK GDPR-compliant setup that minimises data loss while meeting your legal obligations.
Conversion Rate Optimisation

More leads from the traffic you already have

CRO focuses on making your existing traffic work harder. If your site gets 1,000 visitors a month and converts at 2%, improving that to 4% doubles your leads without spending more on marketing.

We use heatmaps, session recordings and GA4 data to understand exactly where visitors drop off, then make targeted, evidence-based changes to your most important pages to improve conversion rates.

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Heatmaps and session recordingsReal evidence of how visitors behave on your site before recommending any change.
Landing page optimisationStronger headlines, clearer CTAs and less friction on your most important conversion pages.
A/B testingControlled experiments that measure which changes produce real improvements in conversion rate.
Schema Markup

Help search engines understand exactly what you do

Schema markup is structured data that tells search engines and AI tools precisely what your business is, what it offers, where it operates and how it relates to other entities on the web.

Correct schema implementation unlocks rich results in Google, improves your visibility in AI-generated search answers and strengthens the entity signals that both traditional SEO and GEO depend on.

Learn more about Schema Markup
Rich results in GoogleStar ratings, FAQs, sitelinks and other enhanced search result formats that improve click-through rates.
AI search visibilityStructured data is a key signal for AI tools when deciding which businesses to cite and recommend.
Schema audit and validationWe audit existing structured data for errors and implement the types that deliver real practical value.