Get found by customers in your area. We optimise your Google Business Profile, local citations and on-page signals to put your business at the top of local search results.
When someone searches for a service near them on Google, they see a map and three business listings before any organic results. This is the local pack, and it captures the majority of clicks on local searches.
Getting into those three positions for your area is the single most impactful thing most local businesses can do to grow enquiries. A business in the local pack for "plumber Belfast" or "solicitor Derry" is visible to customers at the exact moment they are ready to contact someone.
The local pack is driven by a different set of signals to standard organic rankings. Your Google Business Profile, your local citations, your reviews and your on-page location signals all feed into where Google places you. We optimise every one of them.
Get into the local packYour Google Business Profile is the foundation of your entire local search presence. Without a verified, fully optimised GBP, you cannot appear in the local pack at all.
Most businesses set theirs up once and never touch it again. That is a missed opportunity. An actively managed, well-optimised GBP consistently outperforms neglected listings in the same area and sector.
We treat your GBP as a live asset, not a one-time setup. That means regular updates, photo management, Q and A monitoring, post activity and ongoing optimisation of every element Google uses to rank local listings.
Get your GBP optimisedWe went from page four to the top three in the local pack within four months. The number of calls from new customers has made a real difference to the business.
Our Google Business Profile was barely set up before. Now it actually shows up when people search for our services locally. Exactly what we needed.
The review strategy alone was worth it. We went from 11 reviews to over 40 in three months and our ranking jumped significantly as a result.
Google uses the quantity, quality and recency of your reviews as a direct input into your local pack rankings. More genuine reviews from real customers makes your listing more competitive.
Beyond rankings, reviews are the first thing a potential customer looks at when they find you in the local pack. A steady stream of recent five-star reviews converts browsers into callers.
We build a review strategy that generates genuine reviews consistently, without violating Google's guidelines, and advise on how to respond to them in a way that reinforces trust.
Citations are mentions of your business name, address and phone number across the web. Consistent, accurate citations tell Google your business is legitimate and well-established in your area.
A citation is any online mention of your business's name, address and phone number (NAP). They appear on directories like Yell, Yelp, Thomson Local, and industry-specific platforms relevant to NI businesses.
Google cross-references these listings to verify that your business is real and where you say it is. Inconsistent information, like a different phone number on one directory or a slightly different address on another, creates confusion and weakens your local ranking signals.
Your NAP should be identical everywhere it appears online:
If your business serves customers across multiple towns and cities in Northern Ireland, a single homepage is not enough. Google needs location-specific signals to connect you to each area.
We build dedicated location pages for each area you target. These are not thin, duplicate pages with just a town name swapped out. They are genuinely useful, well-structured pages that give Google a clear reason to rank you for searches in that location.
We identify which NI towns and areas offer the best opportunity for your business based on search volume, competition and the locations you actually serve.
Each page is built around the specific search terms people use in that area, not just the generic keyword with a town name appended to it.
We write and optimise each location page with unique content, proper heading structure, internal links and local schema markup so every page does its job properly.
We track rankings and traffic for each location individually so you can see exactly which areas are growing and where we focus attention next.
Local SEO is just one part of a strong online presence. Here are the other services we offer to businesses across Northern Ireland and the UK.
Broad organic SEO covering keyword strategy, content, technical foundations and link building to grow your visibility across Northern Ireland.
Learn moreCrawlability, site speed, structured data, Core Web Vitals and everything under the bonnet that prevents your site from ranking as well as it should.
Learn moreA thorough review of your site's technical setup, on-page optimisation and content to identify exactly what is holding your rankings back.
Learn moreGet your business appearing in AI-generated answers from Google AI Overviews and ChatGPT. The next frontier for search visibility.
Learn moreStructured data that helps search engines understand exactly what your business is, what it offers and where it operates, unlocking rich results and AI search visibility.
Learn more