Enterprise SEO

SEO at scale, without the agency overhead

Large sites have large SEO complexity. We bring technical depth, strategic precision and direct senior expertise to enterprise SEO programmes without the bloated team structures and diluted accountability of traditional large-agency engagements.

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Organic Clicks / mo 284,100 ↑ 22% YoY

Pages Ranking Top 10 6,240 ↑ 1,180 new

Crawl Coverage 96.4% ↑ from 81.2%

Core Web Vitals Pass All 3 metrics

Priority issues across 124,800 pages

Duplicate title tags 2,140 High Fix required

Thin content pages 890 Medium In progress

Crawl budget waste 14,200 High Fix required

Schema markup 98,400 Low Complete

Enterprise SEO

SEO for sites where scale is the challenge

Enterprise SEO is a different discipline from SEO for small and medium businesses. When you have tens of thousands of pages, multiple stakeholders, complex tech stacks, international markets and six-figure monthly organic traffic, the strategy, tooling and execution requirements are fundamentally different.

The problems that matter at enterprise scale (crawl budget, duplicate content across large catalogues, faceted navigation, JavaScript rendering, international hreflang, site migrations and content governance) are not problems that most agencies are equipped to handle at the depth they require.

We bring senior-level technical SEO expertise, rigorous audit processes and strategic programmes that work within enterprise development and governance constraints, with direct access to the expert doing the work rather than an account management layer between you and delivery.

Talk to us about enterprise SEO

Large-scale technical SEO Crawl budget management, JavaScript rendering, faceted navigation, duplicate content at scale and site architecture decisions that affect hundreds of thousands of URLs.

Strategic keyword programmes Keyword mapping across large content sets, gap analysis at category and subcategory level and prioritisation frameworks that work within enterprise content governance constraints.

International and multi-site SEO Hreflang implementation, international site architecture, ccTLD vs subdirectory strategy and localisation SEO across multiple markets and languages.

Site migration and SEO continuity Platform migrations, CMS changes, domain consolidations and URL restructures handled with a robust pre- and post-migration SEO process to protect existing rankings.

What's included

What our enterprise SEO service covers

A senior-led programme built around the scale, complexity and governance requirements of large organisations with significant organic search footprints.

Enterprise technical SEO audit Deep crawl analysis of large-scale sites including crawl budget assessment, JavaScript rendering review, canonicalisation across thousands of URLs, structured data at scale and Core Web Vitals across page templates.

Crawl budget management Identifying and eliminating the URLs, parameters and low-value pages that consume crawl budget without producing ranking value, ensuring Google's crawlers focus on your most important content.

Large-scale content strategy Keyword mapping across large content sets, content gap analysis at category level, duplicate and thin content identification across thousands of pages and a governance framework for ongoing content quality.

International SEO Hreflang strategy and implementation, international site architecture assessment, language and country targeting, and localisation SEO guidance across multiple markets.

Site migration SEO Pre-migration audit, redirect mapping strategy, post-migration monitoring and recovery protocols for platform changes, CMS migrations, domain moves and URL restructures at enterprise scale.

Schema markup at scale Structured data strategy and implementation across large page templates including Product, Article, FAQ, BreadcrumbList and Organisation schema, with validation and monitoring built in.

Stakeholder reporting and governance Clear, executive-level reporting on organic performance, issue prioritisation frameworks that fit enterprise development cycles and SEO governance processes that work within your organisation's structure.

AI search visibility at scale Entity optimisation, structured data and content strategy to build AI search visibility across your product, service and content pages, ensuring your brand is cited in AI-generated answers at scale.

Talk to us about enterprise SEO

A different approach

Senior expertise without the large-agency overhead

Enterprise clients are often caught between two poor options: large agencies with diluted senior expertise hidden behind account management layers, or in-house teams without the specialist depth to tackle complex technical SEO problems. We offer a third path.

Traditional large agency

Senior expertise is sold, junior talent is delivered The senior SEO who wins the pitch is rarely the person doing the day-to-day work. Execution is delegated to less experienced team members under time pressure.

Account management overhead inflates cost A significant portion of the retainer funds project managers, account directors and internal coordination rather than the SEO work itself.

Slow to respond and adapt Large agency structures create internal bottlenecks. Changing priorities, responding to algorithm updates or adapting strategy mid-cycle is slow and bureaucratic.

Context lost between client and delivery Every conversation goes through an account manager who summarises and briefs the technical team. Nuance is lost and the strategy reflects the summary, not the original intent.

SplinterSEO

✓

Senior expertise throughout Every aspect of your enterprise SEO programme is handled by the same senior specialist. Strategy, technical execution, reporting and stakeholder communication all come from one source.

✓

Budget goes on the work, not overhead Lean structure means more of your investment goes directly into the SEO programme rather than supporting team structures built around a much larger organisation.

✓

Fast to adapt, direct decision-making Strategy adjustments, priority changes and responses to algorithm updates happen quickly without internal approval processes slowing down execution.

✓

Full context retained throughout Direct access to the person doing the work means every conversation informs the strategy directly. Nothing is filtered, summarised or lost between client and delivery.

Discuss your enterprise SEO requirements

Why SplinterSEO

Senior-level enterprise SEO expertise, without the agency overhead

Enterprise organisations deserve expert-level SEO work delivered with full accountability. Here is what makes our approach different for large, complex sites.

Deep technical SEO capability

Enterprise SEO challenges require genuine technical depth. Crawl budget management, JavaScript rendering, large-scale duplicate content, hreflang at scale and complex site migrations all need a specialist, not a generalist working from a checklist.

Direct senior access throughout

The person you speak to in the initial conversation is the person doing the work and the person presenting findings to your team. There is no account management layer between strategy and execution, and no junior staff interpreting briefs.

Built for enterprise stakeholder environments

We understand that enterprise SEO recommendations need to survive internal review, compete for development resource and be communicated clearly to non-technical stakeholders. Deliverables are written and presented with that reality in mind.

AI search visibility at enterprise scale

Large organisations have an advantage in AI search: the volume of content, the breadth of entity signals and the domain authority needed to be cited in AI-generated answers. We build the strategies that leverage these advantages systematically across your entire content footprint.

100% Senior-level delivery on every
enterprise engagement

0 Account management layers between
you and the work

12+ Years of technical SEO experience
applied to every engagement

Discuss your enterprise SEO requirements

Enterprise-specific challenges

The problems that only exist at scale

Enterprise SEO is not just regular SEO with bigger numbers. The challenges that emerge at scale are categorically different and require a different level of technical depth to address properly.

Crawl budget waste at scale

Large sites with faceted navigation, pagination, session parameters and internal search URLs can generate millions of low-value URLs. Google's crawlers spend budget on these rather than your most important content, suppressing rankings across thousands of legitimate pages simultaneously.

Duplicate content across large catalogues

Product pages with multiple colour and size variants, location pages with templated content and category pages with overlapping keyword targets create canonical and indexing issues that compound as the site grows and become extremely difficult to unpick without a structured approach.

International SEO complexity

Multi-language, multi-country sites face compounding challenges: hreflang implementation at scale, language-specific keyword strategies, country-specific domain or directory decisions and localisation quality that affects both rankings and conversion in each market.

JavaScript rendering at scale

SPAs and JavaScript-heavy frameworks can prevent search engines from seeing page content at all. At enterprise scale, rendering problems affect thousands of pages simultaneously and can cause catastrophic traffic drops that are difficult to diagnose without deep technical knowledge.

Stakeholder and development cycle friction

Enterprise SEO recommendations frequently sit in development queues for months. Without the right prioritisation frameworks, communication approach and technical specifications, critical fixes are deprioritised, implemented incorrectly or never shipped at all.

Site migrations without traffic loss

Platform changes, CMS migrations, domain consolidations and URL restructures at enterprise scale carry significant risk. Without a rigorous pre-migration audit, redirect mapping and post-migration monitoring process, these projects can permanently destroy years of accumulated organic authority.

Discuss your enterprise SEO challenges

Who this is for

Is enterprise SEO right for your organisation?

Enterprise SEO is not defined by company size alone. It is defined by the complexity of your site, the scale of your organic footprint and the internal constraints around implementing SEO changes. Here are the types of organisations we work with.

Large eCommerce sites

Sites with tens or hundreds of thousands of product and category pages face unique challenges around crawl budget, faceted navigation, duplicate content across variants and catalogue-level keyword strategy.

10k+ pages Faceted nav Product variants

SaaS and technology companies

Large SaaS organisations with extensive content marketing programmes, complex JavaScript-driven sites and multiple product lines each requiring their own keyword strategy and content architecture.

JS-heavy sites Multiple products High content volume

Media and publishing organisations

News, magazine and content publishers with hundreds of thousands of articles requiring content governance frameworks, duplicate content management, news SEO strategy and large-scale on-page optimisation programmes.

News SEO Content governance Archive management

Multi-location and franchise businesses

Organisations with hundreds or thousands of physical locations each requiring their own local SEO strategy, location page architecture, Google Business Profile management and citation consistency at scale.

Location pages GBP at scale Local SEO

International and multi-market organisations

Businesses operating across multiple countries and languages with complex hreflang requirements, country-specific domain or directory strategies and localisation SEO needs across each market.

Hreflang Multi-language ccTLD strategy

Multi-brand organisations

Corporate groups managing multiple brand websites requiring an SEO strategy that balances cross-brand cannibalisation risks, shared authority opportunities and brand-specific keyword strategies without undermining the group's overall organic performance.

Multiple domains Brand hierarchy Cannibalisation

Not sure if your situation qualifies as enterprise? The defining characteristics are site scale, internal complexity and the need for senior technical SEO expertise rather than a general SEO programme. If you have a large site with complex technical requirements and internal stakeholders who need to be convinced, we are the right fit.

How it works

What an enterprise SEO engagement looks like

Large organisations want to understand the process before they commit. Here is exactly how we approach an enterprise SEO engagement from first conversation through to ongoing delivery.

Week 1

Scoping and discovery

An initial conversation to understand your site architecture, current organic performance, internal team structure, development cycle and the primary business objectives the SEO programme needs to support. We use this to define the scope and focus of the audit and agree reporting and communication requirements before any work begins.

Scoping document Access requirements list Agreed timelines

Weeks 2 to 4

Technical and content audit

A deep audit of the site covering crawl behaviour and budget, indexation across the full URL set, JavaScript rendering, Core Web Vitals across page templates, duplicate and thin content at scale, backlink profile quality, on-page signals across priority page types and structured data implementation. Every issue is documented, categorised by severity and estimated for implementation effort.

Full crawl analysis Issue register Content audit Log file analysis

Week 5

Stakeholder presentation and roadmap

Findings are presented in two formats: a technical document with developer-ready specifications for the implementation team, and an executive summary that communicates business impact and prioritisation rationale for non-technical stakeholders. A prioritised roadmap is agreed that maps to your development sprint cycle and content governance process.

Executive summary deck Technical specification Prioritised roadmap

Months 2 to 3

Implementation support

Active support through the implementation phase: answering developer questions, reviewing implementations before they go live, writing additional technical specifications as needed and tracking which recommendations have been completed, are in progress or are blocked. This is the phase where most large-agency relationships fail. We stay close to it.

Developer Q&A support Pre-launch review Implementation tracker

Ongoing

Monitoring, reporting and iteration

Regular reporting against agreed KPIs covering organic traffic, rankings across key page segments, crawl health, indexation rates and conversion performance. New opportunities and issues are flagged as they emerge, and the roadmap is updated to reflect changing priorities, algorithm updates and site changes. The programme evolves continuously rather than running on a fixed plan.

Monthly performance report Executive dashboard Quarterly roadmap review

Start the conversation

Making it happen

SEO governance that actually gets implemented

The most common reason enterprise SEO programmes fail is not poor strategy. It is recommendations that sit unimplemented in a backlog for six months while organic performance stagnates. We build governance processes specifically designed to get SEO work done in complex organisations.

How we work within enterprise constraints

We have seen enough enterprise SEO engagements to know that a 200-page audit document handed to a development team with no context will sit unread. Our process is built around making it as easy as possible for your internal teams to act on SEO recommendations.

Developer-ready ticket specifications Every recommendation is written as a clear, self-contained specification with the context, rationale and exact implementation steps a developer needs to act without chasing for more information.

Sprint-aligned delivery We map SEO recommendations to your sprint cycle so that fixes are sized and batched appropriately for each sprint rather than arriving as an overwhelming undifferentiated list.

Stakeholder-layer communication Separate deliverables for technical teams and business stakeholders. Decision-makers see business impact and prioritisation rationale. Developers see specifications. Neither has to wade through the other's document.

Implementation tracking A live tracker of every recommendation: not yet started, in progress, completed or blocked. Blocked items are escalated with supporting evidence to help internal champions make the case for prioritisation.

Pre-deployment review Before implementations go live, we review them against the original specification. Catching a misimplemented redirect or an incorrectly placed noindex before it goes live saves weeks of recovery time.

⚠ Why enterprise SEO programmes stall

Recommendations delivered as a monolithic report with no implementation guidance

Technical specifications written for SEO specialists, not for developers

No mapping to sprint cycles; fixes compete with product roadmap without context on priority

No mechanism for tracking what has been implemented and what is blocked

Account managers who cannot answer technical developer questions directly

Implementations go live without pre-deployment review and introduce new issues

✓ How we solve it

Sprint-sized, developer-ready specifications delivered per cycle

Separate technical and stakeholder documents so each audience gets what they need

Priority scoring and business impact framing that helps internal champions secure dev resource

Live implementation tracker with clear status across every recommendation

Direct senior access for developer questions without account manager intermediaries

Pre-deployment review of all implementations before they go live

Discuss your enterprise SEO programme

Industries

Enterprise SEO across every major sector

The technical and strategic challenges of enterprise SEO vary significantly by industry. Here is how they manifest in the sectors we most commonly work in, and what makes each one distinct.

Large-scale eCommerce

Massive product catalogues, faceted navigation creating millions of low-value URLs, product variant duplicate content and seasonal keyword strategy across hundreds of category pages.

Crawl budget Faceted nav Product schema

SaaS and technology

JavaScript rendering across complex single-page applications, large content marketing programmes competing in high-CPC categories and multi-product keyword architecture across overlapping audiences.

JS rendering Content at scale Topical authority

Financial services

YMYL content requiring exceptional E-E-A-T signals, compliance constraints on content approval cycles, highly competitive keyword sets and regulatory requirements that interact directly with SEO best practice.

E-E-A-T YMYL content Compliance

Media and publishing

Hundreds of thousands of articles requiring archive management, news SEO, content freshness signals, duplicate syndication content handling and topical authority depth across multiple subject areas.

News SEO Archive management Content freshness

Healthcare and life sciences

Strict YMYL and E-E-A-T requirements, medical content that must satisfy both clinical accuracy and search intent, complex information architecture across conditions, treatments and locations.

Medical E-E-A-T YMYL Local + national

Travel and hospitality

Highly competitive destination and booking keywords, large volumes of location pages, UGC content management, seasonal keyword strategy and the complexity of serving both informational and transactional intent across the same site.

Location pages Seasonal strategy UGC content

Education and higher education

Programme and course pages competing nationally and internationally, location-specific admissions pages, research content requiring E-E-A-T signals and multilingual sites for international student recruitment.

Course schema International E-E-A-T

Manufacturing and B2B industrial

Long-tail technical keyword strategy across highly specific product specifications, complex product catalogue architecture, international dealer and distributor pages and content that bridges technical audiences with procurement decision-makers.

Technical keywords Product schema Distributor pages

Talk to us about your sector

Contact Us For Enterprise SEO

FAQs

Enterprise SEO questions, answered

What makes enterprise SEO different from standard SEO?

Enterprise SEO deals with challenges that simply do not exist at smaller scale: crawl budget management across hundreds of thousands of URLs, duplicate content across large product catalogues, JavaScript rendering across entire site architectures, international hreflang implementation, complex site migrations and the internal governance challenges of getting SEO recommendations implemented within large development and content teams. The strategy, tooling and depth of technical expertise required are categorically different.

How do you work within enterprise development and governance structures?

We deliver recommendations in formats that work within enterprise environments: clearly prioritised by impact and implementation effort, written with enough technical specificity for development teams to act on directly, and accompanied by stakeholder-facing summaries that communicate business impact without requiring technical knowledge. We are experienced in working within sprint-based development cycles and content governance frameworks.

Can you handle site migrations for large enterprise sites?

Yes. Site migrations are one of the highest-risk activities in enterprise SEO and one of the areas where specialist expertise matters most. We provide pre-migration audits, full redirect mapping strategies, pre-launch checklists, post-migration monitoring protocols and recovery support if issues emerge after go-live. The goal is to protect the organic authority the site has accumulated and avoid the traffic losses that poorly managed migrations commonly cause.

Do you work with international and multi-language enterprise sites?

Yes. International SEO at enterprise scale requires a clear strategy across hreflang implementation, site architecture decisions for different markets, language-specific keyword research and localisation quality assessment. We work with organisations operating across multiple countries and languages, providing both the strategic framework and the technical implementation guidance for each market.

How do you report on enterprise SEO performance?

Reporting is tailored to the enterprise environment with two levels: a technical performance layer covering crawl health, indexation, rankings and organic traffic across key segments, and an executive summary layer that communicates business impact in terms that resonate with non-technical stakeholders. Reporting cadence and format are agreed at the start of each engagement based on your internal requirements.

What tools do you use for enterprise SEO?

For enterprise engagements we use a combination of Screaming Frog for large-scale crawl analysis, Ahrefs for keyword and backlink intelligence, Google Search Console and GA4 for organic performance data, and log file analysis tools for crawl behaviour assessment. Where clients have existing tooling, we work within their established stack rather than requiring additional subscriptions.

Other services

The full range of SEO services for enterprise organisations

Enterprise SEO programmes often require specialist services alongside the core strategy. Here is the full range of what we offer.