Search Engine Optimisation

Rank higher. Get found. Grow faster. We build SEO strategies that put your business in front of the right people at the right time, driving more traffic, more leads, and more revenue.

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SplinterSEO Belfast - SEO Consultant Northern Ireland
Expert SEO consultant based in Belfast, helping NI businesses rank higher and grow organic traffic.
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Search Engine Optimisation

Your customers are searching. Are they finding you?

Most businesses in Northern Ireland have a website. Far fewer have one that actually shows up when potential customers go looking. If you are not on page one of Google for the searches that matter to your business, those customers are going to a competitor instead.

SEO changes that. It puts your business in front of the right people at the right moment, without paying for every click. Unlike ads, the traffic SEO builds does not stop the moment your budget runs out.

Get a free SEO review
Higher rankings in Google Get your business appearing on page one for the searches your customers are actually making across Northern Ireland and the UK.
More organic traffic Consistent, compounding traffic from people actively searching for what you offer — not a one-off spike that disappears when a campaign ends.
Better quality leads People who find you through search are actively looking for what you offer. That intent makes organic traffic far more likely to convert than most other channels.
Visibility in AI search ChatGPT, Perplexity and Google's AI Overviews are changing how people find businesses. Strong SEO foundations are what get you cited there too.
What's included

Everything your SEO needs, covered

Our SEO service covers every element that influences how and where your business appears in search results — technical foundations, content, authority and AI search visibility.

Technical SEO audit and fixes Crawlability, site speed, Core Web Vitals, indexing issues and site structure — the foundations Google needs to find and rank your pages properly.
Keyword research Finding the exact search terms your customers use and building your strategy around them, including the local NI variations your competitors are missing.
On-page optimisation Title tags, headings, content, internal linking and metadata tuned so Google understands exactly what every page is about and who it should show it to.
Content strategy and creation Content that ranks well, answers real questions and converts visitors into customers — written with search intent and your audience in mind.
Link building Quality backlinks from relevant and reputable sources that grow your site's authority over time and strengthen your position in competitive searches.
Schema markup Structured data that helps Google understand exactly what your business is and what it offers — unlocking rich results and improving AI search visibility.
Local SEO Google Business Profile optimisation, citation building and location signals so you appear in the local pack for Belfast, Derry and wherever your customers are.
Monthly reporting Clear, jargon-free reports covering rankings, traffic, leads and the work completed each month. No vanity metrics, no spin.
How it works

From first conversation to higher rankings

01

Discovery call

We learn about your business, your goals and your current position in search before recommending anything. No hard sell, just an honest conversation about where you are and where you want to be.

02

Audit and strategy

We audit your site and build a strategy tailored to your business, your competitors and your target market. You see exactly what we plan to do and why before any work begins.

03

Implementation

We get to work on the recommendations. Technical fixes, content improvements, on-page optimisation and link building — prioritised by impact so you start seeing results as quickly as possible.

04

Report and refine

Monthly reporting keeps you informed of progress. We show what is improving, what is driving results and what we are working on next. If something is not working, we adapt.

Who we work with

We work with businesses across every sector

From sole traders in North Down to growing companies across Belfast, we have experience helping all kinds of businesses improve their search visibility.

Trades and home services

Plumbers, electricians, builders and tradespeople wanting more local enquiries through search.

E-commerce

Online retailers wanting to increase organic traffic and reduce reliance on paid advertising.

Professional services

Solicitors, accountants, consultants and professional firms looking to grow their client base through search.

B2B companies

Businesses selling to other businesses who want to generate more inbound leads through organic search.

Hospitality and tourism

Hotels, restaurants, attractions and tourism businesses wanting to reach visitors searching across NI.

Any business with a website

If you have a website and want more people to find it, we can help regardless of your sector or size.

Why SplinterSEO

What makes our SEO different

A lot of agencies offer SEO. Not all of them understand the Northern Ireland market, work with the technical depth we do, or think about AI search as part of the same strategy.

Based in Northern Ireland

We live and work here. Our knowledge of the NI market, its towns and its search landscape shapes everything we do — from keyword selection to the competitors we benchmark against.

Direct access, always

No account managers or middlemen. You deal directly with the person doing the work from your first conversation to your monthly report.

No long-term lock-in

We do not tie clients into lengthy contracts. We work on a rolling monthly basis and you can stop at any time. We earn your continued business by delivering results.

AI Search built in

We build SEO strategies with GEO built in from the start. Entity optimisation, structured data and content structured for AI citation are part of what we do, not an optional add-on.

3–6 months to first visible
ranking improvements
68% of online experiences
begin with a search engine
5.3x average ROI from SEO vs
paid advertising
67% of all clicks go to the
first five organic results
FAQs

SEO questions, answered

What is SEO and why does my business need it?
SEO, or search engine optimisation, is the process of improving your website so it appears higher in search results on Google and Bing. It involves technical improvements, content creation and building authority over time. For most businesses it is one of the most cost-effective ways to attract new customers, because it targets people who are actively searching for what you offer.
How long does SEO take to work?
Most businesses start seeing meaningful movement within 3 to 6 months. The timeline depends on your starting point, how competitive your keywords are and how quickly technical and content work can be implemented. SEO is a long-term investment — results compound over time unlike paid advertising, which stops the moment your budget does.
How much does SEO cost?
Cost depends on the scope of work, the competitiveness of your industry and the size of your site. Most small to medium businesses invest somewhere between £300 and £1,500 per month for ongoing SEO. One-off project work such as audits sits at a fixed fee agreed upfront. We do not offer packages you do not need — we scope every project around what will actually move the needle for your business.
What is the difference between SEO and paid ads?
Paid ads give you immediate visibility but stop the moment your budget runs out. SEO builds organic rankings that continue driving traffic without an ongoing cost per click. Most businesses benefit from both — paid ads for quick wins, SEO for long-term sustainable growth. SEO delivers better return on investment over time.
Can you guarantee rankings?
No reputable SEO agency can guarantee specific rankings. Google does not allow it and the algorithm changes constantly. What we can guarantee is that our work is done properly, in line with Google's guidelines, and that we report honestly on what is working and what is not.
Will I be tied into a long-term contract?
No. We do not tie clients into lengthy contracts. We work on a rolling monthly basis and you can stop at any time. We earn your continued business by delivering results.

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