Get found where search is heading. We optimise your content and brand so it gets cited, referenced and recommended by AI search platforms, putting you in front of the customers of tomorrow.
Millions of people now use ChatGPT, Perplexity and Google's AI Overviews to find businesses, services and answers. Unlike traditional search, these tools do not show a list of links. They pick one or two sources and recommend them directly.
If your business is not being cited in those answers, your competitors are. Generative Engine Optimisation (GEO) is the process of building the signals that make AI tools choose to mention your business when your customers are asking the questions that matter to you.
This is not a distant future concern. AI-powered search is already shaping buying decisions today, and the businesses building for it now will have a significant advantage over those that wait.
Talk to us about AI searchEach AI search platform retrieves and surfaces information differently. Optimising for one is not the same as optimising for all of them. We understand how each one works and what it takes to appear in each.
The most widely used AI assistant. When users ask ChatGPT about local services, industries or businesses, it draws on its training data and web browsing to generate answers. Appearing in those answers requires strong entity recognition and authoritative web presence.
Data source Training data, Bing web search, cited web pagesPerplexity is a search-first AI tool that pulls live results and cites its sources visibly. Users searching for service providers in a specific area will see sourced recommendations. Citation here is highly visible and drives direct traffic.
Data source Live web search via Bing and independent crawlGoogle's AI-generated summaries appear at the top of search results for millions of queries. They draw on indexed content and structured data. Being selected as a source in an AI Overview can generate significant impressions even without a first-page organic ranking.
Data source Google index, structured data, authoritative contentClaude, Microsoft Copilot and other AI assistants are increasingly used for research and recommendations. The signals that drive visibility across these platforms are largely consistent: entity clarity, structured data, authoritative backlinks and well-structured content.
Data source Training data, web search, cited contentThe common thread across all AI platforms: businesses with clear entity signals, structured data, quality backlinks and well-written authoritative content consistently appear more often. These are the foundations we build.
GEO is not a single tactic. It is a set of overlapping signals that together make your business a more credible, visible source for AI tools to cite and recommend.
There is a lot of confusion about whether AI search optimisation replaces traditional SEO. It does not. The two disciplines share most of their foundations and the businesses performing best in AI search are those with the strongest SEO to begin with.
AI search visibility sits on top of strong SEO foundations. Here are the other services we offer to businesses across Northern Ireland and the UK.
Full-service SEO covering technical foundations, keyword strategy, content and link building to grow your organic visibility across Northern Ireland and the UK.
Learn moreDominate the local pack and map results for Belfast, Derry and every area you serve. We optimise your Google Business Profile and local signals properly.
Learn moreThe foundations AI search depends on. Crawlability, Core Web Vitals, site structure and structured data all feed directly into your GEO performance.
Learn moreStructured data is one of the strongest signals for AI search visibility. We implement the schema types that help AI tools understand and cite your business correctly.
Learn moreA thorough review of your site's technical setup, on-page optimisation and content to identify exactly what is holding your rankings and AI visibility back.
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