Find out exactly what's holding your site back. Our detailed SEO audits uncover technical issues, on-page weaknesses and missed opportunities so you know precisely what to fix and why.
You’ve put real time and money into your website, so it’s frustrating when it doesn’t show up when potential customers go looking. The problem usually isn’t the design. It’s the technical stuff happening underneath.
An SEO audit is the first step to changing that. It’s how we find out what search engines like Google or Bing see when they look at your site, what’s working in your favour, and what’s quietly costing you traffic.
We keep it simple. Get in touch and we will take care of the rest.
Fill in the form with your website URL and a bit about your business. Takes two minutes.
Our team analyses your site using professional SEO tools and a thorough manual review.
A clear, plain-English audit lands in your inbox, usually within 3 to 5 working days.
A quick call to walk through the findings and answer any questions you have.
We go through every layer of your site to build a complete picture of your SEO health.
A clear, actionable picture of exactly where your site stands and what needs to change to start ranking.
We go under the bonnet and check everything from crawlability and indexing to broken links and redirect chains.
Not a 200-page report you'll never read. A clear, ranked list of what matters most and what to fix first.
We identify the search terms your potential customers are using and where your site is missing the opportunity.
Core Web Vitals, mobile usability and site speed all assessed with specific recommendations to improve them.
We check how visible you are in local search and what's needed to improve your presence across Northern Ireland.
Every audit ends with a plain-English action plan so you know exactly what to do next, whether you tackle it yourself or work with us.
Here is exactly what happens when you work with SplinterSEO, from the initial issue to measurable improvement.
You've invested in a website but it's not showing up in search. Competitors are ranking above you, organic traffic is flat or declining, and you're not sure why. The issue is rarely obvious from the outside , it usually sits in the technical foundations, the content, or both.
Rather than guessing, a SplinterSEO audit gives you a complete, human-reviewed picture of your site's SEO health. Every issue is identified, explained in plain English and ranked by impact , so you know what to fix first and what will make the biggest difference.
You fill in a short form and we take care of the rest. We combine professional SEO tools with manual review to assess your technical health, on-page content, local visibility, backlink profile and competitor landscape. Within 3 to 5 working days you receive a clear report and a follow-up call to walk through it together.
You leave with a clear roadmap, not a confusing spreadsheet. Whether you implement the recommendations yourself or work with us to do it, you have everything you need to start improving your rankings, traffic and enquiries with confidence.
Request an audit today and we'll be in touch within one working day to confirm next steps and pricing.
Request an auditWe know pricing is one of the first things people want to know. We don't hide it behind a form or a sales call. Here is how our audit pricing works.
Every audit is scoped individually based on the size and complexity of your site. Get in touch and we will give you a clear, transparent quote before any work begins. Larger or more complex sites are always welcome to enquire.
Before any work begins, we agree a fixed price in writing. No hidden fees, no scope creep and no surprises when the invoice arrives.
Get a quoteWe scope the work first and give you a clear quote. You decide whether to proceed. No commitment until you are ready.
An audit is a one-off piece of work. There is no pressure to sign up to ongoing SEO and no rolling contract to worry about.
We don't offer tiered packages that bundle things you don't need. Pricing reflects the actual work involved for your specific site.
An audit is a good fit for any business that has a website and wants more from it. Here are the situations we come across most often.
It looks great but traffic is nowhere to be found. An audit sets the right foundations from day one.
Something changed and you're not sure what. An audit identifies the cause and what needs to be fixed.
You serve customers across Belfast, Derry or wider Northern Ireland and want to show up when they search.
You know your service is better but they're showing up first. An audit tells you exactly why and how to close the gap.
Paid ads stop the moment you stop paying. SEO builds traffic that doesn't disappear when the budget runs out.
No crisis, no urgency. You simply want an honest picture of your site's SEO health before planning your next move.
We work with businesses across Northern Ireland and beyond. Whether you are in Belfast city centre or a smaller town, we can help you rank in the areas that matter to your business.
Based in Northern Ireland, we also work with businesses across the rest of the UK. Wherever you are, we can help you improve your search visibility and grow organic traffic.
A lot of agencies produce audits. Not all of them are actually useful. Here's what makes SplinterSEO audits different.
We use tools to gather data but every insight and recommendation comes from a real SEO professional, not a script.
We understand the local market. Our audits factor in local search signals, competitors and opportunities specific to your area.
You'll leave knowing exactly what to do next, in what order, and why. No guesswork, no overwhelm.
The audit stands on its own. You're free to take the findings elsewhere. We'd rather earn your trust than lock you in.
We have spent over a decade working across some of the most competitive industries online. Here is what we bring to every audit.
We have been doing this for over a decade, across in-house roles, agencies and as an independent consultancy. That breadth of experience shapes every audit we produce.
Whether you sell products online or generate leads for a service business, we understand the different SEO challenges each model brings and how to address them.
We know what it looks like from both sides. That means we give practical advice that works in the real world, not just recommendations that look good on paper.
SEO changes constantly. From Core Updates to AI search, we keep up with what matters so your audit reflects what Google actually cares about right now.
We have worked across WordPress, Shopify, Wix, Squarespace, Webflow, Magento and more. Whatever your CMS, we know how it behaves and what to look out for.
No account managers, no juniors, no outsourcing. When you work with SplinterSEO, you deal directly with the person doing the work from start to finish.
Not every business needs a full audit straight away. If you just want to talk through where your site stands and get a feel for what might be holding you back, we offer a no-pressure discovery call to do exactly that.
In 30 minutes we can cover the key areas, give you an honest assessment and help you decide whether a full audit makes sense for your situation.
Not ready to call? Get in touch by email and we'll go from there.
A SplinterSEO audit is not a single pass. It looks at four key areas, each of which can significantly influence how well your site performs in search.
Before Google can rank your site, it needs to be able to find and understand it. Technical SEO is about making sure there are no barriers stopping search engines from crawling and indexing your pages correctly.
We check how easily Googlebot can move through your site, whether your pages are being indexed as expected, and how quickly they load. Slow page speeds, broken links, duplicate content, poor mobile performance and crawl errors all fall into this category. These are often the silent killers of organic visibility, present in the background and quietly costing you rankings without you ever knowing they are there.
On-page SEO is about making sure each page on your site is clearly optimised for the terms your customers are actually searching for. Even a well-built site can underperform if the content is not structured in a way that Google understands.
We review your page titles, meta descriptions, heading structure and body content to assess how well they target relevant keywords. We also look at whether your content answers the questions people are asking, whether pages are competing with each other for the same terms, and where there are gaps that a competitor is currently filling instead of you.
Links from other websites are one of the most important signals Google uses to judge how trustworthy and authoritative your site is. The more high-quality sites that link to you, the more credibility you carry in the eyes of search engines.
We analyse the profile of links pointing to your site to understand where your authority is coming from and whether any harmful links could be holding you back. Toxic or spammy backlinks from low-quality sources can actively damage your rankings. We identify these alongside the stronger links in your profile, so you get a clear view of your standing and what, if anything, needs to be addressed.
Understanding why a competitor is ranking above you is just as valuable as fixing your own site. If they are consistently appearing ahead of you in search results, they are doing something, or several things, better than you from an SEO perspective.
We look at the sites currently outranking you for your most important search terms and identify the gaps. This includes the keywords they are targeting that you are not, the content they have that you are missing, and the links they have built that give them an edge. The result is a practical picture of exactly what it would take to close that gap and move ahead of them in the rankings.
Pricing depends on the size and complexity of your site. Get in touch and we’ll provide a clear quote before any work begins. There are no hidden costs or surprises.
Most audits are turned around within 3 to 5 working days. Larger or more complex sites may take a little longer and we’ll let you know upfront.
Absolutely. We write everything in plain English and avoid unnecessary jargon. Each finding is explained clearly, with specific recommendations you can act on.
Yes. We work with businesses across Belfast, Derry, Lisburn, Newry and throughout Northern Ireland, as well as clients further afield.
That’s entirely up to you. Some clients implement the recommendations themselves; others ask us to handle it for them. Either way, there’s no pressure and we’re happy to help however suits you best.
Not at all. We audit sites built on any platform, including WordPress, Shopify, Wix, Squarespace, or custom builds. Our findings and recommendations are always tailored to your specific setup.