Magento is one of the most powerful ecommerce platforms available, but that power comes with significant technical complexity. Layered navigation generating thousands of faceted URLs, duplicate content across store views and a configuration surface that requires platform expertise to optimise correctly for organic search.
Talk to us about your Magento storeMagento, now Adobe Commerce, is built for enterprise-scale ecommerce. It handles large product catalogues, multiple store views, complex attribute structures and high transaction volumes with ease. But that same complexity creates SEO challenges that no other platform replicates in quite the same way.
The most significant issue for most Magento stores is layered navigation. Magento's filtering system generates a unique URL for every combination of product attributes a shopper can select. On a catalogue with hundreds of products and dozens of filter options, this can produce tens of thousands of low-quality, near-duplicate URLs that consume crawl budget and dilute your site's authority if left unmanaged.
Beyond that, stores running multiple store views for different regions or languages can create substantial duplicate content problems without proper hreflang configuration. Combined with caching layers like Varnish and the Full Page Cache, and the technical depth required to optimise Magento correctly goes well beyond what a standard SEO plugin or consultant without platform experience can address.
We cover every layer of Magento SEO, from resolving the platform's most damaging technical issues to building the content authority needed to rank in competitive markets.
We audit your Magento layered navigation configuration and implement a canonical and robots strategy that prevents filter URLs from consuming crawl budget and diluting your authority.
We configure hreflang correctly across your Magento store views to prevent cross-region duplicate content issues and ensure the right version of each page ranks in the right market.
We map target keywords to the correct pages across your category and product architecture, identifying gaps in your catalogue coverage and opportunities to build new ranking pages.
We audit your Magento store's performance, including Varnish and Full Page Cache configuration, JavaScript bundling and image delivery, producing a prioritised plan to improve load times and Core Web Vitals scores.
We implement Product, Offer, Review, BreadcrumbList and Organisation schema across your Magento catalogue, validated against Google's Rich Results Test to ensure eligibility for enhanced search features.
We develop a content plan that builds topical authority across your product categories, targeting informational and commercial searches to drive organic traffic at every stage of the buying journey.
These are the issues we find most frequently when auditing Magento stores, and what we do to resolve them.
Magento's filtering system creates a unique URL for every product attribute combination. A catalogue with 50 filters across 500 products can generate hundreds of thousands of indexable pages that consume crawl budget and compete with your core category pages.
We audit your layered navigation, identify which filter combinations hold ranking value and configure Magento to block, noindex or canonicalise the remainder, protecting your crawl budget and consolidating authority to your most important category pages.
Magento's multi-store architecture makes it easy to serve similar or identical content across regional stores without proper hreflang tags. Google can index multiple versions of the same pages and split ranking signals, reducing visibility in every market.
We audit your store view configuration, implement hreflang tags correctly across your entire Magento installation and ensure your XML sitemap references all regional variants, so each version of your store ranks where it is supposed to.
Magento's JavaScript-heavy front end, combined with third-party extensions adding their own scripts and styles, frequently results in poor Largest Contentful Paint and Total Blocking Time scores that directly affect rankings and conversion rates.
We audit your store's JavaScript payload, extension load order and caching configuration, and produce a developer-ready remediation plan prioritised by impact on Core Web Vitals scores, working alongside your development team to implement improvements.
Large Magento catalogues frequently have important product and category pages sitting several clicks deep from the homepage, receiving little internal link equity and remaining effectively invisible to search engines despite containing strong commercial content.
We map your site's internal linking structure, identify the pages with the highest commercial value and implement a linking strategy that distributes authority effectively, reducing click depth on your most important pages and improving their crawl frequency.
Many Magento stores leave category pages with no descriptive content, or use auto-generated text that provides no differentiation between pages. These pages struggle to rank for competitive category-level terms without meaningful content signals.
We write keyword-led, commercially focused content for your highest-value category pages, optimise heading structures and implement FAQ sections where relevant, giving each page the content signals it needs to compete for high-intent category searches.
We begin with a comprehensive technical and content audit of your Magento installation, covering crawl budget, layered navigation, store view configuration, performance and schema coverage.
We build a structured action plan prioritised by impact, covering the critical technical fixes first before moving to on-page optimisation, content gaps and authority building opportunities.
We work directly in your Magento admin and, where required, produce developer-ready specifications for configuration changes, extension adjustments or theme-level work that needs developer access.
You receive monthly reports covering keyword rankings, organic traffic, crawl health and conversion data, with ongoing recommendations as your catalogue grows and the competitive landscape shifts.
Magento SEO requires both platform expertise and a deep understanding of technical SEO. We bring both, working directly in your Magento environment rather than applying generic advice that misses the platform-specific issues entirely.
From layered navigation and store view configuration to Full Page Cache and Liquid templates, we know how Magento works at a technical level and what that means for organic search.
No account managers or juniors handling your work. When you contact us, you speak to the person doing the SEO, which means faster decisions and no loss of context.
We do not lock clients into long-term contracts. We earn your continued business by delivering measurable results and being straightforward about what is and is not working.
We prioritise the pages and keywords that drive orders, not just traffic. Every recommendation we make is tied to commercial outcomes, not vanity metrics or arbitrary ranking targets.
Your monthly report tells you what has changed, why it matters and what we are working on next. We explain technical Magento issues in plain English, not platform-specific jargon.
Most Magento stores have a developer or development agency involved in maintaining the platform. We are set up to work alongside your existing team, not around them. Here is how that looks in practice.
We begin with a comprehensive SEO audit of your Magento store that does not require developer access. Crawl data, Search Console, PageSpeed and schema validation give us a clear picture of the issues before any code is touched.
For any change that requires code access, we produce a clear written specification with exactly what needs to change, where it lives in the Magento file structure and what the expected outcome is. Your developer should not need to interpret or second-guess any instruction.
If you would prefer us to communicate directly with your development team rather than routing everything through you, we are happy to do that. We can join calls, review pull requests for SEO impact and answer technical questions from your developer as they arise.
Once changes are live we verify them through Search Console, crawl tools and manual testing to confirm they are working as intended. We track the impact on rankings and crawl health over the following weeks and flag anything that needs a follow-up.
Full SEO audit and strategy
Keyword research and page mapping
On-page content and meta optimisation
Developer-ready technical specifications
Schema markup and structured data
Monthly reporting and ongoing strategy
Liquid template and theme-level changes
Varnish and Full Page Cache configuration
Extension installation and configuration
Server and hosting environment changes
No developer in place? We can recommend Magento-experienced developers we have worked with and help coordinate the engagement so nothing falls through the gap between SEO and technical implementation.
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