About SplinterSEO

A specialist SEO consultancy based in Northern Ireland. We help businesses rank higher, get found and grow their organic traffic without the agency overhead.

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SplinterSEO | SEO Consultant Northern Ireland
SEO consultancy based in Northern Ireland helping businesses rank higher and grow organic traffic.
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SplinterSEO (@SplinterSEO) / X
SEO consultant based in Northern Ireland. Technical SEO, local SEO and AI search.
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SEO Services Northern Ireland | SplinterSEO
Full-service SEO for businesses across Northern Ireland and the UK.
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SplinterSEO is an SEO consultancy helping businesses across Northern Ireland and the UK grow their online visibility and attract more customers through search.
Ready to grow your rankings? Talk to the SplinterSEO team today.
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About SplinterSEO

An SEO consultancy built differently

SplinterSEO is a specialist SEO consultancy based in Northern Ireland. We work with businesses across Northern Ireland and the UK who want to grow their organic search visibility and attract more of the right customers.

We are not a generalist digital agency that offers SEO as a line on a price list. Search is all we do, and we do it with a level of technical depth and strategic focus that most agencies of our size do not match.

With over 10 years of experience in SEO and digital marketing, we have worked across a wide range of industries and markets. Every engagement is handled directly by the same person from start to finish. No account managers, no offshore teams, no handoffs.

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Based in Northern Ireland We are based in Northern Ireland and work with businesses across Belfast, the wider NI market and the UK. Local knowledge, applied properly.
10 years of experience Over a decade working in SEO and digital marketing across a wide range of industries, markets and site types.
No contracts, no lock-in We work on a rolling monthly basis. We earn your continued business by delivering results, not by tying you into lengthy agreements.
Specialist, not generalist SEO is all we do. That focus means deeper expertise, sharper strategy and better results than agencies where SEO is one service among many.
Our approach

What we believe about SEO

Good SEO is not about tricks, shortcuts or gaming the system. It is about building something solid that earns visibility and keeps it.

Technical foundations come first You can have great content and strong links, but if your technical foundations are broken none of it works as well as it should. We always start with the infrastructure.
Strategy should be specific, not generic A strategy built for a business in Belfast is not the same as one built for a business in London. We research your specific market, your actual competitors and the searches your customers really make.
Honesty matters more than optimism We do not promise rankings we cannot deliver or timelines we cannot meet. If something is going to take six months, we say so upfront. If a fix is not going to move the needle, we will tell you that too.
SEO and AI search are converging The businesses that will win in search over the next few years are the ones building for both traditional and AI-powered results now. We think about both in everything we do.
Reporting should be clear, not impressive Dense dashboards full of metrics that don't connect to business outcomes are not useful. We report on what matters: rankings, traffic and leads, in plain English.
Long-term thinking beats short-term wins Quick wins are great when they exist. But sustainable search visibility comes from building authority, trust and technical quality over time. That is what we focus on.
Why work with us

What you get when you work with SplinterSEO

We are a small, focused consultancy. That is a deliberate choice. It means every client gets the same level of attention, expertise and directness.

Direct access, always

You work with the same person from your first conversation to your monthly report. No account managers passing messages, no offshore teams you never speak to.

Real local knowledge

We are based in Northern Ireland and we understand this market. The competitive landscape, the local search behaviour and the directories that actually matter here are things we know firsthand.

No long-term lock-in

We work on a rolling monthly basis with no lengthy contracts. We earn your continued business by delivering results, not by making it difficult to leave.

Honest, plain English reporting

Every month you get a clear report on rankings, traffic and leads. We tell you what is working, what is not and what we are doing about it. No padding, no spin.

10+ years of SEO and digital
marketing experience
NI based, with deep knowledge
of the local search market
0 lock-in contracts, ever.
Rolling monthly only.
Work with SplinterSEO
How we work

The principles we work by

These are not just values for the website. They are the things that actually shape how we work with every client, on every project.

01

We tell you what we actually think

If something is not going to work, we say so. If an issue is not worth fixing, we say that too. You deserve honest advice, not flattery designed to keep you buying.

02

We do the work ourselves

Every piece of work that leaves SplinterSEO has been thought through and executed by the same person you spoke to. We do not outsource the actual work to produce a better margin.

03

We prioritise impact over activity

We focus on the things that will actually move your rankings and drive leads. Not on producing reports that look busy or hitting arbitrary monthly deliverable counts.

04

We keep up with how search changes

SEO in 2026 is not the same as SEO in 2020. AI search, entity optimisation and shifting ranking signals mean the field moves fast. We stay on top of it so you do not have to.

05

We explain what we are doing and why

You should always understand what work is being done and what the reasoning behind it is. We explain our decisions in plain English and welcome questions at every stage.

06

We measure what matters

Rankings, organic traffic and leads. Those are the numbers that tell the story of whether SEO is working for your business. Everything else is context, not the headline.

Get in touch

Ready to grow your search visibility?

Whether you are starting from scratch or looking to get more from an existing SEO investment, we are happy to have an honest conversation about what is possible for your business.

No obligation. No hard sell. Just an honest conversation.

Contact Us

FAQs

Questions about SplinterSEO

Where is SplinterSEO based?
SplinterSEO is based in Northern Ireland. We work with businesses across Northern Ireland and the wider UK market.
What services does SplinterSEO offer?
We offer a focused range of SEO services including technical SEO, local SEO, SEO audits, on-page optimisation, schema markup and AI search optimisation (GEO). SEO is all we do, which means deeper expertise and better results than generalist agencies.
Do you work with businesses outside Northern Ireland?
Yes. While we are based in Northern Ireland and have particular expertise in the local market, we work with businesses across the rest of the UK too. Our work is delivered remotely and location is not a barrier to getting strong results.
Will I be working directly with the person doing my SEO?
Yes, always. There are no account managers or offshore teams at SplinterSEO. You deal directly with the same person from your first conversation through to your monthly reports.
Do you tie clients into long-term contracts?
No. We work on a rolling monthly basis with no lengthy contracts. We earn your continued business by delivering results, not by making it difficult to leave.
How is SplinterSEO different from other SEO agencies?
A few things set us apart. SEO is all we do, so there is no dilution across other services. You work directly with the person doing the work at every stage. We are based in Northern Ireland with genuine knowledge of the local market. And we build strategies around your specific competitors and target area, not a generic template applied to every client.