Know exactly where your traffic comes from. We set up, configure and interpret GA4 so you can make smarter marketing decisions backed by accurate, actionable data.
Most businesses have Google Analytics installed. Far fewer have it set up in a way that actually tells them what is working. Missing conversions, incorrect channel attribution, untracked events and misconfigured goals mean the data you are looking at may not reflect what is really happening on your site.
We set up, audit and configure GA4 so your data is accurate, complete and connected to the decisions that matter. That means knowing which channels drive real leads, which pages convert and where visitors are dropping off before they get in touch.
Talk to us about GA4From initial setup through to custom reporting, we handle every element of GA4 so your data works for your business rather than against it.
The majority of GA4 setups we audit have at least one of these issues. Each one means you are making decisions based on data that does not reflect reality.
Form submissions, phone clicks and other lead actions are not set up as conversion events, so GA4 has no record of which sessions resulted in actual enquiries.
Without proper UTM parameters and referral exclusions, traffic from email campaigns, social media and paid channels often appears as Direct, making attribution meaningless.
GA4 tags deployed via both the website code and Google Tag Manager at the same time, causing every event and conversion to fire twice and inflating all reported numbers.
Visits from your own team and the development agency are counted in the data, inflating session numbers and distorting conversion rates and engagement metrics.
Without Consent Mode v2, you lose all data from users who decline cookies. A correctly configured consent setup uses modelling to recover significant amounts of that lost traffic data.
The default GA4 interface is complex and often disorienting. Without custom explorations and reports built around your business questions, the data sits unused and decisions get made on instinct instead.
We start by understanding what your business needs to measure. What counts as a lead, which channels matter, what questions you need your data to answer and what is already in place.
If GA4 is already installed, we audit every element of your configuration. If starting fresh, we set up the property, data streams, consent mode and Google Tag Manager from scratch.
Every meaningful action on your site is set up as a tracked event and correctly marked as a conversion. We verify each one is firing accurately before signing off.
We build the custom reports and explorations that answer your specific business questions, then walk you through the setup so you can use the data with confidence going forward.
GA4 and SEO are not separate disciplines. The data GA4 provides is what tells you whether your SEO investment is actually generating leads, not just traffic.
Without accurate conversion tracking, you cannot tell whether the organic traffic you are generating is producing real business outcomes. You might be ranking well for the wrong keywords, or getting traffic that bounces without enquiring. GA4 tells you which pages convert and which do not.
When we work on both GA4 and SEO together, every decision we make is backed by data that actually reflects what is happening on your site. We can see which organic landing pages drive leads, which content is underperforming and where to focus next.
Accurate data is only valuable when it drives action. Here are the other services we offer to help you put that data to work.
Grow your organic traffic with an SEO strategy built on the same accurate data your GA4 setup provides. Know which keywords and pages are actually driving leads.
Learn moreUse your GA4 data to identify where visitors drop off and improve the pages and journeys that matter most for generating leads and sales.
Learn moreFix the technical issues that affect both your rankings and your GA4 data quality, from crawlability and page speed to structured data and indexing.
Learn moreA thorough review of your site's SEO health, identifying exactly what is holding your rankings back and what to prioritise for the fastest results.
Learn moreOptimise your business to appear in ChatGPT, Perplexity and Google AI Overviews, tracking the resulting visibility alongside your other channel data in GA4.
Learn more