We help businesses across Belfast, Derry and beyond rank higher in search, attract more local customers and grow without relying on paid ads.
Most businesses in Northern Ireland have a website. Far fewer have one that actually shows up when potential customers go looking. If you are not appearing on the first page of Google for the searches that matter to your business, those customers are going to a competitor instead.
SEO changes that. It makes your website visible to the right people at the right moment, without paying for every click. Unlike ads, the traffic SEO generates does not stop the moment your budget runs out.
For businesses in Belfast, Derry, Lisburn, Newry and across Northern Ireland, local search visibility is one of the most valuable assets you can build. We help you build it properly, with a strategy rooted in what actually works for businesses in this market.
A complete SEO service built around what actually moves the needle for businesses in this market.
We find the exact search terms your customers use and build your strategy around them, including local NI variations.
We fix the under-the-bonnet issues that stop Google from crawling and ranking your site properly.
We improve and create content that ranks well, answers real questions and converts visitors into customers.
We optimise your Google Business Profile and local signals so you show up in the local pack for Belfast and beyond.
We build quality backlinks from relevant and reputable sources to grow your site's authority over time.
Clear monthly reporting that shows what's improving, what's driving results and what we're focusing on next.
We work with a wide range of businesses across NI. Here are some of the sectors and situations we have the most experience with.
Plumbers, electricians, builders and other tradespeople wanting more local enquiries through search.
Online retailers wanting to increase organic traffic and reduce reliance on paid advertising.
Solicitors, accountants, consultants and other professional firms looking to grow their client base.
Businesses selling to other businesses who want to generate more inbound leads through organic search.
Hotels, restaurants, attractions and tourism businesses wanting to reach visitors searching across NI.
If you have a website and you want more people to find it, we can help regardless of your sector or size.
Northern Ireland is a small market, but it is a competitive one. Getting into the local pack for searches in Belfast or Derry requires more than generic SEO. It requires an understanding of how local search works in this specific market.
We work with businesses across the whole of Northern Ireland, from sole traders in Newry to growing companies in Antrim. Our local SEO strategies are built around your area, your competitors and your customers.
We fully optimise your GBP listing so you appear in the local pack for searches in your area and service locations.
We create and optimise pages targeting Belfast, Derry and other key NI towns so Google connects you to those areas.
We build consistent citations across NI-relevant directories and platforms to strengthen your local authority.
We help you build a steady stream of genuine reviews that improve your local rankings and build customer trust.
A lot of agencies offer SEO. Not all of them understand the Northern Ireland market. Here is what makes SplinterSEO different.
We live and work here. Our knowledge of the NI market, its towns and its search landscape informs everything we do.
No account managers or middlemen. You deal directly with the person doing the work from your first conversation to your monthly report.
We focus on what moves the needle for your business in Northern Ireland, not on hitting arbitrary activity targets.
Clear monthly reports that show what is improving, what is driving results and what we are working on next. No fluff.
We work with businesses across Northern Ireland and beyond. Whether you are in Belfast city centre or a smaller town, we can help you rank in the areas that matter to your business.
Based in Northern Ireland, we also work with businesses across the rest of the UK. Wherever you are, we can help you improve your search visibility and grow organic traffic.