Generative engine optimisation is a discipline built on entities, structured data and content architecture. We approach it as SEO specialists who treat AI visibility as a core practice, not a slide added to an existing services list.
Generative engine optimisation became a search term faster than most agencies built any actual capability around it. The result is a market where the label gets added to an existing services list without the underlying methodology changing at all.
Two patterns show up most often. The first is the multi-channel marketing agency that adds GEO as a line item alongside PPC, social media and web design, run by the same generalist team with no deeper grounding in how AI tools select and cite sources. The second is the SEO agency that treats GEO as a content tweak rather than a structural discipline involving entities, structured data and machine-readable content architecture.
SplinterSEO is neither. We are a pure-play SEO specialist, and GEO sits inside that specialism rather than bolted alongside it. The same fundamentals that earn rankings in traditional search, entity clarity, structured data and content built to be parsed rather than skimmed, are what determine whether an AI tool cites a business at all.
GEO is not a separate skill set bolted onto marketing. It draws on the same disciplines that determine traditional rankings, applied to how AI tools select, summarise and cite sources.
Establishing a business as a clearly defined entity across the web so AI tools can identify and trust it as a source, not just a result. See our entity building service.
Schema markup that gives AI systems a machine-readable map of content, services and credentials. Explore our schema markup service.
Restructuring pages so answers are extractable in isolation: clear headings, direct definitions and self-contained sections AI tools can lift cleanly.
Tracking how often and how accurately a business is referenced across AI Overviews, ChatGPT, Perplexity and other generative tools over time.
Building the third-party validation, citations and consistent NAP data that AI tools use to corroborate what a business claims about itself.
Crawlability, rendering and indexation work that lets AI crawlers access content in the first place. Underpinned by our technical SEO service.
The label on the door tells you less than what is actually inside the engagement. Here is how the three most common options usually compare on the work that determines AI visibility.
| What matters for GEO | Multi-channel marketing agency | SEO agency, GEO as an add-on | Specialist GEO agency |
|---|---|---|---|
| Core specialism | Spread across PPC, social, design and SEO | SEO first, GEO treated as a content tweak | SEO and GEO as one connected discipline |
| Entity and schema work | Rarely included, often unfamiliar territory | Basic schema, limited entity strategy | Built into every engagement from the start |
| Content for citation | Written for engagement, not extractability | Written for keywords, not always for AI parsing | Structured to be lifted cleanly by AI tools |
| Citation tracking | Not typically offered | Inconsistent or absent | Monitored across AI Overviews and chat tools |
| Who delivers the work | Generalist account teams | SEO team without dedicated GEO capability | Senior specialists across both disciplines |
For the full breakdown of how AI search visibility differs from traditional rankings, see our SEO vs AI search comparison dedicated AI search page or GEO page.
The process below sits inside our wider how we work approach, adapted for the specific signals AI tools look for.
We assess how clearly a business is defined as an entity across the web, where structured data is missing, and where current content already gets cited or ignored by AI tools.
Schema is added or corrected across key pages, services and locations so AI systems have a reliable, machine-readable map of what the business does and where. See our schema markup service.
Existing pages are rebuilt around direct, extractable answers rather than narrative copy, so the most important sentence on a page is also the easiest one for an AI tool to lift.
Third-party signals, consistent NAP data and credible citations are built up to corroborate what the business claims about itself, supporting the work covered on our entity building page.
Citation frequency and accuracy across AI Overviews and chat tools are tracked over time, with findings reported in plain terms rather than buried in a generic dashboard.
Work is carried out by senior specialists, not handed down to a junior account team partway through.
Working with businesses across Northern Ireland, the wider UK and the Republic of Ireland.
Engagements are built to earn renewal on results, not on a contract term that makes leaving difficult.