Most agencies spread themselves across paid ads, social media, email and SEO. SplinterSEO is different. We are a specialist SEO agency based in Northern Ireland, and search is the only thing we do.
There is no shortage of marketing agencies in Northern Ireland. Most of them will offer you SEO as one line in a long service list, sitting somewhere between Facebook Ads and email campaigns. SEO is an add-on, squeezed between other retainers.
SplinterSEO is built differently. Search engine optimisation is not a department here, it is the entire business. Every process, every decision and every hour of work is focused on one thing: improving your organic visibility in Google and other search engines.
SplinterSEO vs a typical marketing agency
No lengthy onboarding calls covering channels you never asked about. We get to work on your organic search performance from day one.
Every pound of your retainer is allocated to SEO activity. There is no overhead from disciplines you did not choose.
You know exactly who is responsible for your results. There is no account manager relaying messages to an SEO team you never speak to.
Not a remote team operating under a local brand. We are based in North Down and understand the NI market from the inside.
When an agency is not splitting its attention between six channels, it can go much deeper. Here is what that depth looks like in practice.
We map out every relevant search term for your market in Northern Ireland and beyond, separating high-intent buyers from browsing traffic. Our keyword research informs every page on your site.
Crawl errors, Core Web Vitals, structured data and indexation issues are caught and fixed before they cost you rankings. Our technical SEO work is ongoing, not a one-off report.
Ranking in Northern Ireland requires local expertise, not just a location page. We handle Google Business Profile, local citations and geo-targeted content through a disciplined local SEO process.
Every page is optimised to match search intent, with clear structure, proper heading hierarchy and copy that earns clicks. On-page SEO is never treated as a checkbox.
GA4 configured correctly so you can see exactly which organic keywords and pages are driving enquiries and revenue, not vanity metrics. We set up GA4 to tell the right story.
Generative search results are changing how people discover businesses. We optimise your content to appear in AI-generated answers through our AI search and GEO work, alongside traditional rankings.
If you run Google Ads or need a new website, we will tell you which trusted specialists to speak to. We stay in our lane so that the work we do deliver is exceptional, not adequate. Specialist focus is the point of working with us.
We cover the full spectrum of search engine optimisation. Whatever your site, sector or goal, there is an SEO service below that applies to your situation.
Appear in local pack results and Google Maps for searches in your area. Essential for any business serving customers in Northern Ireland.
Core Web Vitals, crawl budget, structured data, site architecture and indexation. We fix the issues that stop Google from ranking your pages.
Titles, meta descriptions, content structure, internal linking and search intent alignment. We optimise the pages you already have so they perform harder.
Product page optimisation, category architecture and faceted navigation for online stores. More organic traffic that converts into orders.
Longer sales cycles, niche audiences and transactional content that speaks to decision-makers. We understand the difference between B2B and consumer search.
High-volume, competitive keywords for consumer-facing businesses. We build the organic presence that keeps acquisition costs lower than paid channels.
A full map of what your customers are searching for, segmented by intent and opportunity. The foundation every other piece of SEO work is built on.
Structured data that helps Google understand your content and generate rich results: FAQs, reviews, products, local business and more.
A thorough audit of your site's technical health, content quality and competitive position. Clear priorities, no fluff, delivered by a senior specialist.
Not sure which service fits your situation? Get in touch and we will give you a direct answer.
Discuss your SEOA marketing agency juggling ten services has to keep its knowledge broad. When Google makes a core algorithm update, the SEO team at a generalist agency is competing for attention against the PPC clients who are suddenly overspending.
At SplinterSEO, a Google update means we move immediately. Every process we have is calibrated for organic search. Our research, our testing and our continuing professional development is all pointed at one outcome: better rankings for our clients.
Specialism only works if there is a genuine match. We would rather be direct about this than waste your time or ours.
Get in touch and we will have an honest conversation about whether SEO is the right priority for your business right now, and what a realistic outcome looks like for your specific situation. If we are not the right fit, we will tell you. If an SEO audit would help you decide first, that is a good starting point.
Sounds like a good fit? Let us talk through your situation.
Start the conversationEvery engagement follows the same four-stage structure. You know exactly what is happening at each point and why.
We start by understanding your site, your market and your current search performance before recommending anything.
A written SEO strategy with clear priorities, targets and a rationale for every decision. Nothing is done on instinct alone.
Technical fixes, on-page optimisation, content work and local SEO are carried out in priority order, month by month.
Monthly reports covering rankings, traffic and conversions. Strategy evolves as results come in and the market changes.
Ready to see what this looks like for your site?
Get in touchApplying a generic UK SEO playbook to a Northern Ireland business rarely produces the best results. The market has its own characteristics that are worth understanding.
Northern Ireland has a population of around 1.9 million. For most sectors, that means search volumes are lower than GB equivalents, but competition at the local level is also considerably lower. A well-optimised NI business can hold strong organic positions across a wide range of relevant keywords, something that would be far harder to achieve in a GB city market.
The flip side is that volume expectations need to be calibrated correctly. Traffic numbers will be smaller than a national UK campaign, but the quality and conversion rate of locally intent-driven traffic tends to be high.
Northern Ireland's unique position means many businesses here can target both the UK and Republic of Ireland markets simultaneously. The search landscapes are distinct: ROI searches happen on google.ie and use euro pricing, local intent signals and Irish-specific terminology in some sectors. A well-structured site can compete in both markets without significant duplication risk, provided the content and technical setup are handled correctly.
We understand both sides of the border and factor this into keyword research and content strategy where it is relevant to your business.
Many NI businesses are currently working with GB-based agencies that treat Northern Ireland as a regional extension of a standard UK strategy. The nuances of the local market, including which directories matter here, how Google Business Profile behaves in a smaller geography and how cross-border intent works, are frequently missed. This creates an opening for businesses willing to invest in local SEO expertise that understands this specific market.
Our local SEO work is specifically designed for the NI market, not adapted from a GB template.
Google's AI Overviews and other generative search features are appearing for Northern Ireland queries just as they are everywhere else. The businesses whose content is structured to be cited by these features are gaining a new form of visibility that sits above traditional organic results. Our AI search and GEO work addresses this alongside traditional rankings.
Most NI sectors are less competitive than equivalent GB markets. Strong positions are achievable with a consistent, well-executed strategy.
Visitors searching with local intent, for example "accountant Bangor" or "plumber Belfast", are closer to a buying decision than broad informational searchers.
Businesses with cross-border ambitions can target both google.co.uk and google.ie audiences with the right site structure and content strategy.
Generic UK strategies applied to NI accounts often overlook local directories, citation sources and geographic signals that matter in this specific market.
AI Overviews are appearing for NI searches now. Businesses whose content is correctly structured are already gaining visibility in these new formats.
If your current agency handles SEO alongside eight other services, there is a good chance it is being treated as a box-ticking exercise rather than a serious growth channel. Here is what that looks like in practice.
If any of those warning signs sound familiar, it is worth having a conversation about what your SEO should actually be delivering.
Get a second opinion